Role: Cleanser / Surfactant

Benefits:

• Effectively removes dirt, oil, and debris from coat
• Provides rich lather
  
  Notes: It is derived from coconut oil or paraffin wax and is an alternative to sulfates like SLS and SLES, often touted for its effectiveness in cleaning and high foaming properties without the presence of certain common allergens.

Role: Mild secondary cleanser / foam booster

Benefits:

• Reduces harshness of stronger detergents
  
• Gentler on sensitive skin
  
• Helps make coat feel soft and manageable

Role: Conditioning agent / moisturizer

Benefits:

• Helps soften and smooth the coat
  
• Supports skin moisture barrier
  
• Reduces dryness caused by cleansing agents

Role: Foam stabilizer / mild surfactant

Benefits:

• Helps ensure even cleansing
  
• Adds a silky finish to the coat
  
• Enhances rinsability so residue doesn't stay on skin

Role: Silicone-based conditioning complex

Benefits:

• Adds shine and smoothness
  
• Helps reduce tangling and matting
  
• Forms a lightweight protective coat barrier
  
• Makes brushing easier and reduces breakage

Role: pH adjuster

Benefits:

• Keeps shampoo at a pet-safe pH
  
• Helps maintain balanced skin microbiome
  
• Improves skin comfort and reduces irritation

Role: Natural conditioning and nourishing oil

Benefits:

• Rich in antioxidants and fatty acids
  
• Helps strengthen hair follicles
  
• Adds shine and reduces dullness
  
• Supports moisture retention for dry or flaky skin

Role: At a low concentrate provides natural fragrance + soothing botanical

Benefits:

• Calming aroma for anxious pets
  
• Minor skin-soothing benefits
  
• Supports coat softness

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Disclaimer: Lavandula angustifolia (lavender) can raise concerns depending on concentration and form, in our formula, it is near the bottom of the ingredient list, indicating only trace-level use. At this minimal level, it serves strictly as part of the scent calming profile and is not present in an amount that poses a risk to cats.

Role: Skin & coat conditioning oil

Benefits:

• Deep moisturization for dry skin
  
• Adds softness and smoothness to coat
  
• Supports healthy skin barrier
  
• Helps reduce dandruff and flakiness

Role: Strengthening + moisturizing vitamin

Benefits:

• Improves coat thickness and elasticity
  
• Adds shine and hydration
  
• Helps repair damaged or brittle fur
  
• Soothes irritated skin

Role: Preservative

Benefits:

• Prevents bacteria and mold growth
  
• Keeps our product safe and stable

Role: Preservative booster + skin conditioner

Benefits:

• Enhances effectiveness of phenoxyethanol
  
• Provides light skin-conditioning benefits
  
• Helps keep our formula fresh

Role: Emulsifier + conditioner

Benefits:

• Softens and smooths the coat
  
• Helps the product absorb into skin
  
• Leaves fur silky without being greasy

Role: Emulsifier

Benefits:

• Helps oils and water blend smoothly
  
• Ensures consistent texture and spread

Role: At a low concentrate provides natural fragrance + soothing botanical

Benefits:

• Calming aroma for anxious pets
  
• Minor skin-soothing benefits
  
• Supports coat softness

___

Disclaimer: Lavandula angustifolia (lavender) can raise concerns depending on concentration and form, in our formula, it is near the bottom of the ingredient list, indicating only trace-level use. At this minimal level, it serves strictly as part of the scent calming profile and is not present in an amount that poses a risk to cats.

Role: Emollient (moisturizer)

Benefits:

• Makes coat feel soft and velvety
  
• Adds shine
  
• Helps lock moisture into the skin
  

Role: Humectant

Benefits:

• Pulls moisture into the skin and coat
  
• Keeps fur soft and hydrated
  
• Reduces dryness and flakiness
  

Role: Skin soother

Benefits:

• Excellent for dry, itchy, or irritated skin
  
• Helps reduce redness
  
• Supports natural moisture barrier
  
• Very beneficial for sensitive pets

Role: (NOT drying) fatty alcohol from vegetable oils

Benefits:

• Conditions skin and coat
  
• Helps product feel creamy and luxurious
  
• Reduces static and tangling

Role: Thickener

Benefits:

• Gives formula a smooth, gel-like feel
  
• Helps the conditioner evenly coat fur

Role: Natural conditioning and nourishing oil

Benefits:

• Rich in antioxidants and fatty acids
  
• Helps strengthen hair follicles
  
• Adds shine and reduces dullness
  
• Supports moisture retention for dry or flaky skin

Role: Silicone-based conditioner

Benefits:

• Enhances shine
  
• Reduces matting and tangles
  
• Creates a smooth, protective coating on fur
  
• Prevents breakage during brushing

Role: pH adjuster

Benefits:

• Ensures product is pH-balanced for pets
  
• Helps reduce irritation

Role: Lightweight conditioning oil

Benefits:

• Non-greasy moisture
  
• Helps strengthen hair
  
• Provides antioxidants to protect skin and coat
  
• Helps coat look glossy and healthy

Role: Base / solvent

Benefits:

• Hydrates skin and coat
  
• Allows even distribution of active ingredients

Role: Conditioning emollient

Benefits:

• Mimics natural skin oils
  
• Deeply moisturizes dry skin
  
• Adds softness and shine to the coat
  
• Helps protect skin barrier

Role: Nourishing botanical oil

Benefits:

• Rich in fatty acids and antioxidants
  
• Softens and smooths the coat
  
• Helps reduce frizz and tangling
  
• Adds healthy shine without heaviness

Role: Mild cleanser / surfactant

Benefits:

• Gently cleans without stripping natural oils
  
• Suitable for sensitive skin
  
• Leaves coat soft and manageable

Role: Skin-soothing botanical

Benefits:

• Calms irritated or itchy skin
  
• Provides lightweight hydration
  
• Supports healing of minor skin dryness

Role: Conditioning oil

Benefits:

• Moisturizes dry skin
  
• Helps reduce flaking
  
• Adds softness and manageability to coat

Role: Humectant

Benefits:

• Draws moisture into the skin and coat
  
• Helps prevent dryness and flaking
  
• Improves coat softness

Role: Antioxidant

Benefits:

• Protects skin and coat from environmental damage
  
• Supports healthy skin barrier
  
• Improves coat softness and shine

Role: Emollient oil

Benefits:

• Nourishes skin deeply
  
• Supports moisture retention
  
• Improves coat strength and flexibility

Role: Solubilizer

Benefits:

• Helps essential oils and fragrance disperse evenly
  
• Prevents irritation from oil concentration
  
• Ensures consistent product performance

Role: Moisturizing vitamin

Benefits:

• Strengthens hair shafts
  
• Improves coat elasticity and thickness
  
• Adds shine and hydration
  
• Helps repair brittle or damaged fur

Role: Protein conditioner

Benefits:

• Strengthens hair fibers
  
• Improves coat body and fullness
  
• Helps reduce breakage
  
• Enhances smoothness and shine

Role: Base / solvent

Benefits:

• Provides hydration to skin and coat
  
• Allows even distribution of active ingredients

Role: Soothing botanical

Benefits:

• Calms sensitive or irritated skin
  
• Helps relieve itching
  
• Supports skin comfort after grooming

Role: Lightweight conditioning oil

Benefits:

• Softens coat
  
• Helps prevent dryness and flaking
  
• Adds natural shine without greasiness

Role: Natural astringent & skin toner

Benefits:

• Helps soothe irritated or itchy skin
  
• Reduces redness and inflammation
  
• Supports balanced oil production
  
• Refreshes coat without heaviness

Role: Antioxidant botanical

Benefits:

• Supports healthy hair follicles
  
• Helps stimulate coat vitality
  
• Protects skin and coat from environmental stress
  
• Contributes to coat strength and shine

Role: Moisturizing and strengthening vitamin

Benefits:

• Improves coat elasticity and thickness
  
• Adds shine and smoothness
  
• Helps repair dry or brittle fur
  
• Soothes skin

Role: Strengthening protein

Benefits:

• Penetrates hair shaft to strengthen fur
  
• Improves coat elasticity
  
• Helps reduce breakage and shedding
  
• Adds body and smoothness

Role: Skin-comfort botanical

Benefits:

• Helps soothe minor skin irritation
  
• Supports circulation at the skin surface
  
• Beneficial for skin stressed by brushing or grooming

Role: Solubilizer

Benefits:

• Helps oils and extracts disperse evenly
  
• Prevents essential oils from concentrating on skin
  
• Improves product safety and consistency

Role: Plant-based strengthening agent

Benefits:

• Reinforces hair fibers
  
• Improves coat fullness and resilience
  
• Enhances softness and shine

Role: Essential oil / calming fragrance

Benefits:

• Calming effect for pets
  
• Mild skin-soothing properties
  
• Provides a clean, relaxing scent

Role: Preservative

Benefits:

• Prevents microbial growth
  
• Ensures product safety and shelf stability